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B2C hotel-friendly travel marketplace

A fairer booking marketplace where hotels keep more and travelers pay less.

Hotel DirectRate is designed as a hotel-friendly alternative to the dominant OTAs. It helps hotels move away from commission-heavy channels while giving travelers better rates that come from leaner distribution costs.

  • Hotel-friendly commission model
  • Better-value rates for travelers
  • Launching in MENA and India
  • 15–25%Typical OTA commission hotels surrender per reservation
  • MENA + IndiaInitial launch markets, where commission sensitivity is high
Why it works

Built for hotels

Fair distribution economics

A marketplace built around hotel economics rather than platform extraction, with commission discipline at the core of the proposition.

Better-value rates for travelers

Lower channel costs leave room for genuinely better traveler rates and a clearer value story than commission-loaded OTA pricing.

Hotel-controlled inventory

Properties publish inventory, rates and merchandising themselves instead of relying on an OTA-led merchandising model.

Owned guest relationships

Hotels stay closer to the guest before, during and after the stay, with a cleaner path to repeat bookings.

Featured visibility

Featured placement and flexible visibility products for different property sizes give hotels extra exposure when they want it.

Traveler memberships

Premium traveler memberships add perks, exclusives and loyalty benefits that reward booking outside OTA ecosystems.

What’s included

  • Marketplace listing for your property
  • Inventory, rate and merchandising control
  • Optional featured placement and premium visibility
  • First-party guest relationship and repeat-booking path
  • Traveler membership perks that reward direct marketplace booking
Process

How it works

  1. 01

    Hotels publish inventory

    Properties onboard inventory, rates and merchandising without relying on an OTA-led merchandising model.

  2. 02

    Travelers discover better-value stays

    Guests search a marketplace positioned around fair rates and direct hotel economics.

  3. 03

    Bookings close with lower channel drag

    Reservations are processed through a model designed to protect hotel margin instead of maximizing platform extraction.

  4. 04

    Hotels deepen repeat demand

    First-party visibility and rate confidence make it easier to nurture loyalty after the first stay.

FAQ

Questions, answered

Still have a question? Ask an engineer on WhatsApp.

How is Hotel DirectRate different from a traditional OTA?

The proposition is built around protecting hotel economics first. Instead of normalizing high commission fees, it aims to create a lower-cost distribution path and pass more of that benefit back to the guest.

Why would travelers switch from familiar OTA brands?

The incentive is straightforward: better-value rates, a cleaner booking story, and membership-style perks that make booking through the marketplace feel worthwhile.

Who is the ideal launch customer?

Hotels in MENA and India that already feel OTA margin pressure and want an alternative acquisition channel without building a marketplace stack themselves.

Which kinds of properties is Hotel DirectRate built for?

Boutique and independent hotels that need reach without surrendering a meaningful share of every booking, and resort groups and chains looking to diversify acquisition and reduce dependency on dominant OTAs.

How does Hotel DirectRate fit with Direct Rate and Direct Chat?

Hotel DirectRate is the marketplace reach layer of the KloudBoy hospitality suite. Direct Rate provides the direct-booking stack and Direct Chat converts website and social visitors, so the three can be used together or on their own.

Not sure which option fits?

Tell us about your project and an engineer will recommend the right setup — usually within the hour.